top of page

朱盈盈 博士

Maggie Chu_edited.jpg

菁英學者
博士生導師

出版作品

Wan, C. L., Poon, P. S., & Chu, M. Y. (2014). Perceived similarity of other customers on service experience (Hong Kong Institute of Business Studies Working Paper Series No. 072-1314). Lingnan University. Retrieved from http://commons.ln.edu.hk/hkibswp/72

Chu, M. Y., Wyer, R. S., & Wan, L. C. (2013). When a sequence of decisions leads to unfavourable outcome: The conflicting roles of perceived control. In S. Botti & A. Labroo (Eds.), Advances in consumer research (Vol. 41, pp. 678–679). Duluth, MN: Association for Consumer Research.

Wan, C. L., & Chu, M. Y. (2013). Cross-cultural research on consumer responses to service failure: A critical review. In T. Chan & G. Cui (Eds.), Multinationals and global consumers: Tension, potential and competition (AIBSEAR Book Series I, pp. 185–206). Palgrave Macmillan.

bottom of page